Getting your website indexed by Google, Yahoo and Bing is easy, whereas potential customers finding your site while searching is whole other thing.

There are hundreds of elements to consider to obtain online visibility, and really hard work to get top position and maintain it. And you will find that various service providers apply different techniques of which Black and Grey Hat should be avoided at all times. Only White Hat SEO should be used, that is if you value your money site and do not wish to see it penalised by Google.